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Creating a new company called Essor.
Branded, a digital consumer products platform, will acquire Heyday, a digital brand creator. Terms of the deal were not disclosed, but following the new move, the new company will be called Essor. With more than one billion social views, hundreds of bestsellers and approximately $400 million in annual revenue with substantial and growing profitability, Essor will house an exceptional portfolio of rapidly growing health and wellness and lifestyle brands like Boka, Puracy, ZitSticka, FreshCap, OTO...
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